courtesy PhotoMix

For many designers, seamstresses and artisans alike, there is something reassuring to be found in shopping for fabric at brick-n-mortar shops where one can actually touch and feel the material. An experience often lost when buying fabric online, but one that textile companies and their marketing teams strive continuously to innovate and virtualize in order to mirror a similar hands-on experience. By capturing high res images of their fabrics, specific filters, consumer friendly navigational tools, and detailed textile information in their descriptions, many top online fabric stores have been able to offer just that. With such bases covered, along with the benefit of direct mail based promotions and FREE shipping oftentimes, fabric shoppers are discovering more and more confidence, comfort and convenience in the notion of online fabric shopping.