Twice a year, color forecasters go into research mode to predict and dictate the palates that the fashion industry and ultimately, we as consumers, will prescribe to for the season ahead. One of the most respected and established is Pantone. With almost 2,000 colors in their index of tile colors and over 20 years of setting the color standards used worldwide to create a unified communication code for international use, they have become one of the leading global authorities on color. Once their forecast is set, textile manufactures produce specifically dyed fabrics that designers inturn purchase for their collections. For them, these forecasts are viewed as a ‘self-fulfilling prophecy’ where those who choose to follow will become part of what ultimately becomes the trend….and what designer wants to be irrelevant?
