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You heard right, J&O Fabrics is now selling fruits and vegetables inbetween the isles of our NJ based brick and mortar store! What prompted our owners to add produce to our already established and reputable 45 year fabric business? Your guess is as good as mine, but as history would show, this isn’t the first time we’ve mixed food with fabric. Over the years,we’ve sold everything from decadant chocolates and sweet pastries, to home made soup and ice cream from our supermarket sized store in Pennsauken. Come to think of it, we’ve sold just about every food and beverage within these four walls, that the term ‘supermarket’ almost seems fitting.
Sure some may say it’s a marketing idea that has no place in the textile world, while others would claim it to be just absurd, but our customers would beg to disagree. Infact, much to their delight, they are quite thrilled to stumble on sweet corn and plump tomatoes in the middle of winter when availability in their local markets leaves them requesting rainchecks more than they’d like. Juicy apples and oranges, crisp asparagus, and ripe bananas seem to stay on our customers shopping lists when they come in. I must admit myself, to be able to pick up a handful of blueberries during the day while providing our customers with a mix of fresh fruits and fabulous fabrics at the same time is a great feeling any time of year, no matter how crazy it sounds!
If you haven’t been, maybe it’s time to come and find out what you’ve been missing out on. I have a feeling your favorite natural treat is waiting just for you!
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