In the matter of color, there is something to be said about the energy that colors carry and omit. Colors have symbolic meanings depending on various theorists and cultures. In the world of fashion and interior design, colors play an intricle part in enhancing or subduing our assets and flaws. It can shape the mood of the wearer, as well as the environment it covets. Most importantly, specific colors have been conditioned in our minds to be viewed as a source of power and influence, molding the perceptions of both the individual and the onlooker. Such is the case with black & white.

Let’s take black for instance. Black is the ultimate dark. It is considered to be a conservative and conventional color. It can be serious and sophisticated, yet sexy and mysterious. On the streets, black is the sign of the rebel. In the corporate world, it connotes a sense of a very important person. For most, black is undeniably the power color of choice. And in the western battle of good vs. evil….black is always depicted as the bad guy.

When we see Hillary or Barack in black, we tend to see them as serious contenders in the fight for the win. We experience through our senses, their strong, confident and protective armor of black at work. Depending on the media portrayal of the debate at hand, black can have a positive or negative effect on the nation’s image of the candidate. And they know it too.

On the opposite end of the spectrum, we have the color white. As Americans, we have been conditioned to believe that white is the color of everything innocent, honest and pure. Doctors, healers and sages wear white, as well as first time brides. White is considered brilliant and angelic and for some, a power color that invokes confidence and assurity on all levels. In the western battles of good vs. evil…..white denotes the good guy, and good guys always win. Hillary and Barack know this as well and wear it strategically when necessary.

Color is everywhere, and image is everything. As we watch the debates, view highlights leading up to the elections, and Google Hillary and Barack in our attempts to catch up with the latest news in this history making moment of time, take a second to check out the number of occasions, and location of events, that they choose to wear their black or white. I am sure they are as consciously aware of their choices, as we are subconsciously aware of the affects those color choices have on our perceptions of each of our potential Presidents, as well as the in the world around us.

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