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Monday, October 12, 2009

Let Your Fingers Speak to the Fashionista In You!

As long as I can remember, I have always had an infatuation with fabric. Napped materials like raw silk, linen, unbleached muslin, burlap and hemp appealed to me because of their slightly rough texture, just as much as fleece, velour, and gauze did because of their softness. As a little girl, my fingers became my eyes into the world of textile goods, feeling my way around garment racks and my mothers linen closet. It was always about how it felt, before it was about how it looked, behaved, or cost. Still today, much of how I experience the world is based on how a specific experience makes me feel.

When I started playing around with different materials and constructing one of a kind fashions on a more professional level, I slowly began to realize that I was not the only one who opted to base the satisfaction of a particular garment on this same premise. I imagine it is because at the end of the day, our inner spirit knows what it likes and what harmonizes with our bodies better, or maybe our likes and dislikes are based on some subconscious yet very real genetic memory attached to a specific aspect of our fabric of choice despite what society tells our minds we should like. " Fashionistas shop only at designer boutiques like Gucci and DKNY".

" Successful men only wear Italian suits ". "If you are a wise and thrifty shopper you will purchase the cheaper 80 count cotton sheets from a substandard mill instead of the 600 count organic kona cotton ones." And the list of shoulds goes on and on.

After over 20 years in the fashion industry and a whole lot of observation of basic human nature, one thing I know is this; you have to feel comfortable in the clothes you are in first and foremost. The comfort and confidence alone will be the envy behind any possible judgement. I dont care what the latest trend is or what looks good on that airbrushed model in Vogue Magazine. And with so many great organic,fibers to covet your naturally beautiful vessel in a healing and harmonious way, their is no excuse for denying yourself of the pleasure.

So the next time you are at your local mall and find yourself perusing the racks of your favorite department store, close your eyes a moment and let your fingers be your decision maker. I have a feeling your body will thank you for it!











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Friday, May 15, 2009

Go Green Gina: Save the Planet, Recycle Clothing.

Have you ever been to a clothing swap? If you haven't you are really missing out on not only some great fun, but some great finds.



I was invited to my first one from a girlfriend of mine who shops at a private design boutique called Simply Netfah. It is a specialty boutique that carries beautiful wholistic clothing and accessories for women and every spring they hold a gathering at their place where invited clients gather among good food and good company, to exchange old and unwanted articles of clothing from their closets for new ones. It is the boutique owner's way of giving back to Mother Earth through the encouragement of clothing recycling and sustaining her community through barter exchange.


It was a Sunday afternoon, and when my girlfriend and I got there, it was packed! Women from around the city had come to not only discover hidden treasures on the racks of wore-only-once and what-was-i-thinking fashions, but to unload their haute couture filled closets to make room for more. It was a smorgasbord of 'oooh's' and 'aaahs' as we both hung our once trendy give aways up for interested viewers.


By the end of the afternoon, I had found a beautiful white Ashro convertible Goddess Dress, a pair of Steve Madden beaded leather flip flops and three Simply Netfah designer's cut originals, all for the price of, well, you guessed it...FREE! One woman's trash really IS another woman's treasure. By recycling old clothing I saved time from having to shop all over town which reduced the cost of gas fare on my pocket and fuel pollution in the air, I reduced the need for manufacturers to use up more natural resources to make new garments, and I saved a whole lot of money too. Who would have thought helping to save the planet would be so much fun!


So, gather your friends and family and hold your own clothing exchange, or hop on the world wide web to see how you can play your part in making the place we call home a healthier and more sustainable place for all Earth's creatures. I guarantee it will be worth it.



Check out our selection of organic Bermuda bamboo fabric here!


Check out our selection of soft kona cotton here!


Check out our selection of new sea-tiva fabric here!






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Wednesday, April 22, 2009

J&O Celebrates Earth Day!

Earth is home to many living creatures, including man himself. But how often do we as humans take for granted Mother Earth and all that she provides for us. We rarely give a second thought to the air we breath or the ground that we walk upon. It seems the very source of our survival, is the very source we tend to rape, pillage and pollute.

From the age if antiquity the relationship between man and nature has been a co-dependent one where what affects one, affects the other. And like any marriage, if we want it to be successful, the exchange has to be a healthy and beneficial one.


It was over 39 years ago today that the first modern environmental movement designed to encourage environmentally-aware behaviors, inspire appreciation and raise awareness to this powerful yet fragile union between man and nature was born. And every year since, April 22nd has been designated as Earth Day; mobilizing 200 million people in 141 countries and lifting the status of environmental issues onto world stage. From recycling, improving energy efficiency, and reducing disposable items, to hugging trees, creating animal habitats, and car pooling, humans have been slowly but surely playing their part one by one in the hopes of rectifying their wrongs and creating a marriage of love and longevity between Mother Earth and man.

In honor of this movement, this marriage and this life, J&O Fabrics celebrates Earth Day and encourages everyone to take a stand in support as well by recycling old fabric, reupholstering outdated furniture, air drying your material instead of machine drying, or purchasing organic fabrics. One person can make a difference, let it be you!


Check out our selection of 100% organic bamboo fabric here!

Check out our selection of pesticide free organic kona cotton here!

Check out our great selection of nature inspired novelty fabric here!


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Go Green Gina: Celebrating Earth Day 2009!

Today J&O Fabrics and millions of other folks striving to become more environmentally conscious are celebrating the 39th Anniversary of Earth Day not only across America, but in countries like the UK, Philippines, Venezuela, Spain and Togo too. If you've never heard of Earth Day or the ideology behind going 'green', then you're in for a treat. Today, and in the days and weeks to come, you will probably be bombarded with information and resources on how you can help create a healthier planet and give back to Mother Earth for all that she has done for you...without you even having to ask. From the air we breath, water we drink, and ground we walk upon, Mother Earth has been taking good care of us over the years, so why not show her how much she is appreciated by recycling our papers and cans, using less plastic and NON-biodegradable materials, and preserving our water usage. By just taking one step in favor of a less polluted and more sustainable environment, we can each play our part in saving our planet and ourselves!

At J&O Fabrics we are playing our part by carrying various 100% organic and pesticide free fabrics in a selection of all natural materials and colors. By using organic fabrics, we reduce the poisoning of the planet and its inhabitants by reducing the use of chemical treatments on fiber crops. Purchase 1, 5, or even 10 yards for your own personal use today!

To find out how you can contribute to the modern environmental movement, check out the websites below. One person can make a difference, play your part today!

Check out our selection of 100% Organic Kona Cotton here!
Check out our selection of soft Organic Bermuda Bamboo fabric here!
Check out our selection of feel good sea-tiva and seacell fabric here!



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