The Waverly name debuted in 1923 as a brand of F. Schumacher & Co.; the focus of the Waverly brand was to provide a reasonably priced alternative to F. Schumacher's line of exclusive European fabrics.
Today, the Waverly brand continues as perhaps the most recognizable name in American home fashions.
Part of Waverly's success is attributable to their willingness to change and develop with the home decor market. In 1939, Waverly started producing wallpapers to coordinate with their fabrics. Then, in 1951, the Waverly Home Fashions division was established in order to create ever more integrated and complete decorative schemes. Thus, the "Waverly Look" became virtually synonymous with American home decor.
A recent development looks to make the Waverly brand even more prominent. F. Schumacher & Co. has announced that it is entering into a licensing agreement with P. Kaufmann; the agreement will allow P. Kaufmann to develop and distribute fabrics under the Waverly brand. Thus, the power of the Waverly brand combined with the outstanding reputation, service and quality of P. Kaufmann ensures fresh vistas for the home decor market.
The following are some great Waverly fabrics:
Next are some of our P. Kaufmann fabrics:
Posts by J&O Fabrics Store
Labels: Decorative, Fabric News, P Kaufman Fabric, Waverly
