J&O Celebrates National Keep Kids Creative Week 2014


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Celebrated the last week of September,  National Keep Kids Creative Week was started in the fall of 2003 by illustrator and author Bruce Van Patter. Bruce created National Keep Kids Creative Week to encourage kids to use their ideas and imaginings instead of relying on video games and television to do it for them. Once word got around, teachers began to celebrate it in their classrooms and since 2006, KKCW (Keep Kids Creative Week) has been listed in Chase’s Calendar of Events, a high-profile, national directory of holidays and celebrations.

According to Mr. Van Patter, ” all kids are creative; they’re born that way. But more than ever before, children are losing their innate ability to “think outside the box” at early ages. In schools, government standards have prompted teachers to focus on teaching skills and knowledge needed to pass tests. They hope that parents will be able to encourage children to explore and imagine. But parents, overwhelmed by the pace of their schedules, all too often don’t have time to sit down and help their kids write or draw or discover. They hope the school will pick up the slack.” In this vicious cycle the ingenious dreams of our generation of youth chances getting lost…forever.

In honor of the man behind the vision and in recognition of the power of the creative mind, J&O celebrates National Keep Kids Creative Week 365 days of the year with a fun selection of ‘make-it-yourself-fabric-books’ and projects. From popular themed storybooks, to DIY costumes, we must never underestimate the potential of the imagination to inspire or fabric to transform.

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Founder Bruce Van Patter

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