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Tuesday, June 20, 2006

Designer Decorator Fabrics from Waverly Fabric

Waverly debuted in 1923 as a reasonably priced alternative to the exclusive European fabrics of F. Schumacher & Co. The popularity of Waverly's fabric was such that it became one of the most recognizable names in American textiles.

By 1939, wallpapers were being produced to coordinate with the fabrics. Then, in 1951, the Waverly Home Fashions division was established in order to create ever more integrated and complete decorative schemes. Thus, the "Waverly Look" became virtually synonymous with American home decor.

Today, after more than 70 years of existence, the Waverly name continues to be associated with high quality, reasonably priced decorative fabric. These designer decorator fabrics can be found at J & O's online fabric store.

Some of Waverly's decorator fabrics have fun novelty designs that will add a little joie de vivre to your home decor.

Beach Umbrella Good n plenty Beach Umbrella Good n' Plenty

Sea Shore Fabric Sea Shore Fabric

Flip Flops Good N Plenty Flips Flops Good n' Plenty

Prelude Stars Prelude Stars

Stars & Diamonds Stars and Diamonds

Bourbon Street Bourbon Street

Parallel Fabric Pink Parallel Fabric Pink


Waverly Fabric has created many elegant floral and pastoral designs that will stand the test of time. Whether your decor is more formal or shabby chic, these prints will draw out its best aspects.

Terra Cotta- Taupe Terra Cotta- Taupe

Donegal Rose Donegal Rose

Pastoral Check Pastoral Check

Summer Studies Summer Studies

Bramasole Floral Fabric Bramasole Floral Fabric

Capulet Stripe Fabric Brown Capulet Fabric Brown (coordinates with Bramasole)


Not all of Waverly's designs are so tame, as the following decorator fabrics will show.

Columbus Circle Fabric Pink Columbus Circle Fabric Pink

Hexagon Fabric Green Hexagon Fabric Green

Grand Central Retro Fabric Grand Central Retro Fabric

Shapes Decorative fabric Red Shapes Decorative Fabric Red

Encircle Fabric Lime Encircle Fabric Lime


What's stopping you from bringing the "Waverly Look" into your home? When you visit our online fabric store, Waverly's decorator fabric is right at your fingertips. Decorating your home has never been so easy. * #


* If you have enjoyed viewing the aforementioned fabrics and would like to see more of our selection of discount quilting fabrics click on the following link: Novelty Fabric.


# Do you have any pictures showing the great uses you’ve given our fabric? Then please e-mail them to us at jandofabrics@comcast.net. We’ll be happy to hear from you and might even use your pictures for future blogs or on our website. We reserve the right to utilize the pictures sent without prior notification and in the time and manner that J&O Fabrics deems appropriate.

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J & O Fabrics is a leader in online fabric stores with hundreds of discount fabrics including: upholstery, quilt, quilting, drapery fabric, fleece, decorator, felt, retro, upholstery fabrics and more!